How to Write a Book and Have It Not Be Hopelessly Out of Date

Want to curl up with a good book on your iPhone? Well how about that book’s companion iPhone app then, or maybe an enhanced iPhone edition of the story itself, complete with audio, video and text all for the price of a hardcover? Welcome to the new world order of books where iPhones are reinventing everything about publishing too. In this week’s New Media Minute, Daisy Whitney shares two of the most innovative book-to-iPhone examples with a peek into how marketing expert Bob Gilbreath is using the smartphone to augment his new book “The Next Evolution of Marketing” and how novelist Nick Cave is enhancing his tale of “The Death of Bunny Munro.”